Launch Lab start visual showing foundation stage used to prepare hospitality business for launch

Start HereSmall Business Launch Service

Find the right entry point into The Pour System™

Small business launch, branding, and setup support for cafés, bars, and hospitality venues

We help small businesses launch properly with branding, setup, and commercial foundations — especially cafés, bars, restaurants, and hospitality venues.

Not Sure Where To Begin?

Start where your business actually is today

Most businesses don’t need everything at once.
They just need to begin in the right place.

The Pour System™ is structured so you enter at the stage that fits your business now — then expand only when needed.

Choose the path that best matches where you are today.

person frustrated at desk with branding materials and notes
person frustrated at desk with branding materials and notes

I need to get online properly

Launch Lab visual showing business launch foundation used to establish hospitality operations
Launch Lab visual showing business launch foundation used to establish hospitality operations

Foundation, website,
credibility, and setup

If your business needs a proper online base, domain structure, and professional presence, this is the starting point.

My brand isn’t clear or consistent yet

Visual identity, message, and brand direction

If customers don’t understand your business quickly, Brand Lab™ aligns how your brand looks, speaks, and shows up.
Brand Lab service visual showing alignment of customer perception with hospitality brand identity
Brand Lab service visual showing alignment of customer perception with hospitality brand identity

Merchandise, drinkware, and physical brand assets

If your brand is ready to appear in the real world through merchandise or service items, this is your entry point.
Growth Lab identity visual showing structured system designed to expand hospitality business reach
Growth Lab identity visual showing structured system designed to expand hospitality business reach

I want to sell beyond my venue

Structured growth, marketplaces, and global reach

If you want to expand sales channels, access marketplaces, or sell internationally, this is your next step.

I want physical branded products

How The System Expands

Enter once. Grow in stages.

You don’t install everything at once.
You enter where needed and expand from there.

Launch Lab™ establishes your foundation.
Brand Lab™ makes your business recognisable.
Merch Lab™ brings the brand into the physical world.
Growth Lab™ activates reach and structured selling.
Pour Channel™ and Pour Global™ extend availability beyond your location.

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Still Unsure Where To Start?

Most businesses begin with the foundation

If you’re not certain which stage applies, start with Launch Lab™.
It prepares everything else to work properly later.