Brand Lab hero banner showing structured identity system for hospitality business branding foundation

Define a Clear Brand Identity for Your Café, Bar, or Hospitality Business

A structured brand identity service that clarifies how your business looks, communicates, and is understood — so customers recognise, trust, and remember the brand.

BRAND LAB™

Now that you’re live — it’s time to be recognised.

Brand Lab service visual showing alignment of customer perception with hospitality brand identity
Brand Lab service visual showing alignment of customer perception with hospitality brand identity

Launch Lab gets you online.
Brand Lab makes people understand you — instantly.

If customers don’t get it in seconds, they don’t come back.

Enter Brand Lab →

Become Recognisable Brand

We take what you launched and turn it into a clear, consistent brand that works everywhere — online, in-venue, and beyond.

This is brand definition and direction before growth and execution.

customer holding branded drink and phone interaction
customer holding branded drink and phone interaction

Brand Lab is built on two internal systems:

Pour Logic™ — how your brand makes sense, positions itself, and sells.

Pour Science™ — how attention, repetition, and behaviour make your brand stick.

Together they ensure your brand shows up properly across signage, products, packaging, and digital touchpoints.

Brand Lab™ is where your business becomes a working brand.

Where Businesses Become Recognisable Brands

Read the Insight →

A system designed to show up properly across signage, products, packaging, and digital touchpoints.

Brand Lab™ is where your business becomes a working brand.

Brand Lab service visual showing alignment of customer perception with hospitality brand identity
Brand Lab service visual showing alignment of customer perception with hospitality brand identity
Enter Brand Lab →

When You’re Ready To Be Recognised

But when your business is ready to be taken seriously, clarity becomes the advantage.

Brand Lab is where that happens.

Enter Brand Lab →
customer scanning qr code on branded drink with smartphone

WHAT BRAND LAB INSTALLS

  • Consistency across every touchpoint

  • Visual direction built for real-world use

  • Messaging aligned to how your business operates

  • Structure that supports future growth

Brand clarity customers understand immediately

Learn about Brand Lab →

WHO IT’S FOR

  • Businesses ready to look established

  • Brands that need consistency

  • Operators preparing to scale

  • Venues that want stronger recognition

  • Businesses ready to be recognised instantly

Window branding example showing hospitality logo installed to improve street visibility
Customer holding phone in bar with branded drink cans visible on counter
Branded travel mugs set showing hospitality merchandise used for takeaway branding and product sales

WHAT BRAND LAB ESTABLISHES

• Finalised brand identity
• Recognisable visual system
• Defined brand voice
• Social-ready presence
• Packaging direction
• Interaction guidance
• Cohesion across environments

Brand Lab identity visual showing structured branding system for hospitality business positioning
Brand Lab identity visual showing structured branding system for hospitality business positioning

WHY BRAND LAB WORKS

  • Designed for visibility — not theory.

  • Built for clarity, consistency, and recognition.

  • Structured for future activation.

  • One system supporting multiple touchpoints.

  • No outsourcing. No guesswork.

thepour-shop-brand-sells-24-7-social-ad.png
thepour-shop-brand-sells-24-7-social-ad.png

When your identity is clear, every future decision becomes easier.

Define

We clarify how your business should be recognised.

Align

Visuals and messaging are structured to work together.

Prepare

Your identity is made ready for real-world application.

phone displaying social content from hospitality brand interaction
phone displaying social content from hospitality brand interaction

WHY BRAND LAB WORKS

Read the Insight →
Pour Logic Clarity Engine showing system used to define brand message and positioningPour Logic Clarity Engine showing system used to define brand message and positioning

POWERED BY POUR LOGIC™

Pour Logic™ stabilises the commercial foundation of the brand — ensuring positioning, direction, and decisions stay aligned

Pour Logic Snapshot tool showing fast brand assessment used to identify positioning gapsPour Logic Snapshot tool showing fast brand assessment used to identify positioning gaps
Pour Logic Core framework showing the central structure used to align brand decisionsPour Logic Core framework showing the central structure used to align brand decisions
Pour Logic Reset tool showing method used to correct brand direction and positioningPour Logic Reset tool showing method used to correct brand direction and positioning

POWERED BY POUR SCIENCE™

Pour Science™ ensures the brand performs in the real world — turning identity into recognition, interaction, and visibility.

Pour Science hero visual showing the performance layer used to improve brand visibilityPour Science hero visual showing the performance layer used to improve brand visibility
Pour Science Visual Audit tool showing how brand visibility is reviewed and improvedPour Science Visual Audit tool showing how brand visibility is reviewed and improved
Pour Science Social Boost tool showing how engagement signals increase brand visibilityPour Science Social Boost tool showing how engagement signals increase brand visibility
Pour Science Conversion tool showing how brand interaction turns into measurable business resultsPour Science Conversion tool showing how brand interaction turns into measurable business results

CHOOSE YOUR BRAND LAB LEVEL

Some businesses need a foundation.
Some need production direction.
Some need full system activation.

Start at the level that matches where your brand is now.

customers using phone to scan and share branded experience

Recognition isn’t accidental. It’s installed.

Brand Lab gives your business the clarity and structure needed to be recognised consistently — online, in-venue, and everywhere it appears.

Enter Brand Lab™ →
Talk to us →

When your identity is clear, every step that follows becomes easier.

The Pour Shop primary logo on black background used for brand identity and website header
The Pour Shop primary logo on black background used for brand identity and website header
Shopee logo used to represent ecommerce platform for product salesShopee logo used to represent ecommerce platform for product sales