🍸 POUR LOGIC™ CORE

Decision logic — the framework behind every brand decision

🔥 WHY THIS EXISTS

Many brands don’t fail because of bad design.
They fail because decisions are made without a clear logic behind them.

When positioning shifts, messaging changes, and promotions feel reactive, the brand becomes hard to explain and inconsistent to customers.

Pour Logic™ Core exists to build the thinking that holds everything together.
It defines why the brand exists, who it is for, and how it should speak and act so decisions stop being random.

This becomes the reference point you return to whenever you design, post, name, or promote anything.

🛒 WHAT YOU GET

A structured brand logic framework that defines positioning, audience, value promise, and messaging rules, delivered in a clear usable format designed to guide future decisions and support Brand Lab™, website work, and product rollout.

🧠 SCOPE

• Brand positioning defined clearly
• Audience definition and targeting logic
• Value promise and differentiation
• Messaging direction and tone guidance
• Decision rules for future choices

⏱ DELIVERY

🎥 2-hour working session — logic, positioning, audience
📦 7-day written framework — structured brand core
⚡ 24h confirmation — lock direction and proceed

🧰 INCLUDED

• One focused working session
• Clear decision framework document
• Actionable brand logic (not theory)
• Structured guidance for next steps
• Built to plug directly into Brand Lab™

❌ NOT INCLUDED

• No logo design or artwork creation
• No website build or setup
• No domain or hosting purchase
• No social setup or campaigns
• No product creation

This step builds the logic foundation only.

🧩 WHY YOU NEED THIS

Without a core logic:

• Branding becomes inconsistent

• Marketing changes direction constantly

• Websites feel disconnected

• Products don’t reinforce the brand

• Teams make conflicting decisions

Core creates the stable reference point that everything else plugs into.

🔗 WHAT YOU NEED NEXT

After this step you will usually move into:

• Brand Lab™ — to turn logic into visual identity
• Domain + Hosting — if infrastructure isn’t ready
• Website — required before selling layers exist
• Products — needed before social or marketplace sales

Core prepares the system for those moves.

💰 PRICE

฿9,500

🍸 BUILT FOR

Bars · Cafés · Growing brands · Rebrands · Hospitality concepts
Businesses ready to stabilise decisions before building further.

🚫 NOT FOR

Businesses only wanting a logo file
Brands already fully structured with clear positioning
Clients wanting immediate design work without strategy

🧩 SYSTEM ROLE

Foundation step that defines the decision logic so Brand Lab, infrastructure, and selling layers can be installed consistently.