🍸 POUR LOGIC™ RESET

Brand correction — reset the thinking. Fix the brand.

🔥 WHY THIS EXISTS

Some brands launch but something doesn’t feel right.

The message is inconsistent, visuals don’t connect, customers aren’t responding clearly, or decisions keep changing without solving the problem.
Pour Logic™ Reset exists to stop that cycle.

This step identifies what’s actually wrong, what should stay, and what needs correcting so the brand can move forward cleanly.

It’s not change for the sake of change.
It’s a reset of the thinking before you build further.

🛒 WHAT YOU GET

A structured corrective session that reviews your current direction, isolates friction points, and produces a clear written correction plan with prioritised next steps.

This creates a stable base before moving into Pour Logic™ Core, Brand Lab™, or infrastructure work.

🧠 SCOPE

• Review of current brand direction
• What to stop doing immediately
• What to strengthen or keep
• Corrected positioning guidance
• Prioritised next-step actions

⏱ DELIVERY

🎥 2-hour working session — diagnose problems and reset direction
📦 7-day written reset plan — clear corrections and priorities
⚡ 24h confirmation — lock direction and move forward

🧰 INCLUDED

• One intensive working session
• Clear corrective direction
• Prioritised action list
• Structured next-step guidance
• Clean handoff to Core or Brand Lab™

❌ NOT INCLUDED

• No logo redesign or artwork creation
• No website build or rebuild
• No domain or hosting setup
• No social setup or campaign work
• No product creation or shop setup

This step corrects the strategy only.

🧩 WHY YOU NEED THIS

Without correcting the foundation:

• Rebrands repeat

• Marketing stays inconsistent

• Websites don’t convert

• Products feel disconnected

• Spend increases without results

Reset stabilises the brand so the next stages install properly.

🔗 WHAT YOU NEED NEXT

To continue you will usually need:

• Pour Logic™ Core — to build the full strategic foundation
• Brand Lab™ — to translate corrected direction into visuals
• Domain + Hosting — if infrastructure isn’t stable
• Website — required before selling layers exist
• Products — needed before social or marketplace sales

Reset prepares those steps.

💰 PRICE

฿7,500

🍸 BUILT FOR

Struggling bars · Cafés · Rebrands · Post-launch corrections
Businesses where the brand exists but isn’t working properly.

🚫 NOT FOR

New concepts that haven’t launched yet
Businesses only wanting design files
Brands already performing strongly

🧩 SYSTEM ROLE

Correction step that fixes direction so the full brand foundation can be built properly in Core.