NailSignal™:
The Art of Movement Timing

NailSignal™ is structured micro-movement branding that places the right message on the right finger at the exact moment a guest is already looking.

When hands move, attention follows.

The Core Problem Most Venues Miss

❌ Posters
❌ Table talkers
❌ Wall signage
❌ Verbal upsell scripts

Static messaging competes for attention.

Hands do not.

If hands move, attention moves with them.

Most venues waste that surface.

Venues rely on static messaging:

Guests naturally watch:

👉 When drinks are served
👉 When menus are pointed at
👉 When change is handed over
👉 When a toast happens

What NailSignal™ Actually Is

Right Hand
• Four fingers: “BUY 4”
• Thumb: 1

Left Hand
• Four fingers: “FREE”
• Thumb: Beer brand logo

NailSignal™ is structured finger-based messaging.

Activation sequence

1️⃣ Wiggle four fingers (Buy 4)
2️⃣ Pause for eye contact
3️⃣ Raise opposite four fingers (Get)
4️⃣ Hold up thumb (Free)
5️⃣ Finish with branded thumbs-up

No pressure.
No shouting.
No awkward sales pitch.

Just controlled timing.

The brain completes the sentence.

Human attention locks onto

👉 Movement
👉 Proximity
👉 Pattern completion
👉 Eye contact
👉 Smiles

Why This Works

Hands sit inside all five.

When the guest smiles, the branded thumb seals the message.

If they photograph the moment, FlashSignal™ activates organically.

This is choreographed visibility.

When deployed through Growth Lab™

✅ Structured upsell without verbal friction
✅ Increased promo recall
✅ Playful guest engagement
✅ Higher perceived professionalism
✅ Brand anchoring at conversion moment
✅ Organic photo capture opportunities

This is attention engineering — not gimmicks.

What You Actually Get ✅

With structure in place, micro-movement becomes measurable performance.

With structure in place, micro-movement becomes measurable performance.

After activation:

👉 Promotions are noticed without aggressive selling
👉 Staff deliver visual cues with confidence
👉 Guests engage playfully instead of defensively
👉 Brand recall increases during peak moments
👉 Photos capture messaging organically
👉 Upsell conversations feel natural, not forced
👉 Campaign messages repeat consistently across shifts

The difference is discipline.

Without structure, it becomes noise.
With structure, it becomes conversion choreography.

NailSignal™ turns movement into momentum.

When NailSignal™ is deployed correctly, behaviour changes.

Campaign Flexibility

👉 Buy 4 Get 1
👉 Tag @YourBar
👉 Scan For Promo
👉 New Cocktail Launch
👉 Sponsored Beer Night
👉 VIP Upgrade Push

Sheets can contain multiple micro-messages.

👉 Applied pre-shift.

👉 Integrated during briefing.

👉 10–15 minutes.

Activation ready.

NailSignal™ activates inside:

Launch Lab™
Brand Lab™
Merch Lab™
Growth Lab™

It pairs directly with FlashSignal™ for photo-triggered tagging.

Movement triggers attention.
Flash captures it.

Activate Growth Lab™ →
See FlashSignal™ In Action →