Infinity Coffee

A logo creates recognition.
Characters create depth.
Structured merchandise creates grow.

Identity That Scales Beyond The Logo

Infinity Coffee began with a logo redesign to clean up the balance and make the brand scalable, but once the mark was refined it became clear that recognition alone wasn’t enough — so we turned each flavour into a defined identity and built the Drink Super Hero system to give the brand real depth beyond the logo....

The Drink Super Hero System

Each Infinity Hero represents:

• A flavour direction
• A mindset profile
• A controlled energy type
• Defined super powers
• Golden Bean Powered identity

Merchandise follows this structure — not the other way around.

Personality Before Product

The Infinity Heroes

Caramelstrike

Balanced, dependable, steady power.

⚡ Balanced Strength
⚡ Smooth Energy
🟡 Golden Bean Powered

Smooth Strength. Controlled Confidence.

Your iced caramel favourite is now your super hero — smooth layered sweetness, steady depth, and balanced Golden Bean strength built for calm confidence.

Citrusamai

Sharp reset energy that restores direction.

🍊 Mental Reset
⚡ Instant Clarity
🟡 Golden Bean Powered

Fresh Clarity. Instant Lift.

Clearshot

Disciplined focus and clean execution.

🧊 Clean Energy
🎯 Precision Focus
🟡 Golden Bean Powered

Precision Without Noise.

Frostbrew

Disciplined focus and clean execution.

🧊 Clean Energy
🎯 Precision Focus
🟡 Golden Bean Powered

Calm Under Pressure.

Goldleaf

Polished presence and controlled power.

🌿 Refined Balance
✨ Smooth Control
🟡 Golden Bean Powered

Refined Authority.

Grapeshot

Smooth, flexible, balanced energy.

🍇 Adaptive Flow
🎯 Balanced Control
🟡 Golden Bean Powered

Refined Authority.

Green T

Calm strength without excess.

🍵 Calm Energy
🎯 Steady Focus
🟡 Golden Bean Powered

Grounded Stability.

Honeybolt

Positive drive that moves steadily forward.

🍯 Gentle Boost
✨ Uplifting Energy
🟡 Golden Bean Powered

Warm Momentum.

Lavachoc

Intensity, force, high presence.

🌋 Maximum Force
🔥 High-Impact Energy
🟡 Golden Bean Powered

Bold Impact.

Mangoblast

Colour, motion, expressive energy.

🥭 Creative Burst
⚡ Fast Energy
🟡 Golden Bean Powered

Creative Acceleration.

Pulseshot

Fast response, synchronised energy.

💥 Kinetic Energy
⚡ Fast Response
🟡 Golden Bean Powered

Rhythm & Speed.

Zencore

Fast response, synchronised energy.

💥 Kinetic Energy
⚡ Fast Response
🟡 Golden Bean Powered

Centred Strength.

Brand Signals™ are produced through Merch Lab™.

They are activated through Growth Lab™.

Merch Lab™ builds the wearable assets.
Growth Lab™ turns them into revenue leverage.

Structure first.
Activation second.

Activate Brand Signals™ →
Enter Growth Lab™ →