🍸 BRAND CLARITY

Define the brand before you build anything

🔥 WHY THIS EXISTS

Most businesses move into design, websites, or marketing before they’ve clearly defined what their brand actually is and how it performs visually in the real world.

Brand Clarity combines Pour Logic™ and Pour Science™ so you don’t just guess your direction — you define it and test it.

This prevents wasted spend, inconsistent branding, and rebuilding later.

🛒 WHAT YOU GET

Brand Clarity delivers the two essential foundation steps together:

• Pour Logic™ defines what your brand is, who it’s for, and how it should be positioned
• Pour Science™ checks how your brand actually appears and performs visually

Delivered together, this package gives you a stable starting point while saving about 15% compared to buying both separately.

🧠 SCOPE

🍸 POUR LOGIC™ SNAPSHOT

Defines the thinking behind your brand.

• Brand purpose clarified
• Target audience defined
• One-sentence positioning created
• Direction notes for what to do next

🧪 POUR SCIENCE™ VISUAL AUDIT

Checks how your brand performs visually in practice.

• Visual consistency review
• Social presence check
• Attention blockers identified
• Practical quick-win fixes
• Priority list of what to change first

⏱ DELIVERY

Consulting is scheduled in coordination with you so we can review your brand under real operating conditions.

We aim to see your venue or brand when it is active, not when it’s quiet or empty.
This allows us to observe customer flow, behaviour, staff interaction, visual impact, and how the brand actually performs in the environment it’s meant for.

You will need to book a suitable time when your brand is operating as it normally would.

The consulting session begins once access is confirmed.
Written outcomes are typically delivered within 7 days after the session, depending on approvals and the steps completed by you.

🧰 INCLUDED

• Pour Logic™ Snapshot session
• Pour Science™ Visual Audit review
• Clear written outcomes
• Practical next-step guidance

❌ NOT INCLUDED

• No logo redesign
• No website build
• No social setup
• No product creation
• No marketing campaigns

This package defines and tests the foundation only.

💰 PRICE

Package price: ฿7,200

Individual prices:
Pour Logic™ Snapshot — ฿4,000
Pour Science™ Visual Audit — ฿4,500
Total if purchased separately — ฿8,500

Brand Clarity saves you ฿1,300 (about 15%) and delivers both steps as one coordinated foundation package.

🍸 BUILT FOR

New venues · Cafés · Bars · Early-stage brands · Businesses preparing to invest in branding or websites

🚫 NOT FOR

Businesses already fully structured
Brands only wanting a logo file
Clients looking only for ads or website build

🧩 SYSTEM ROLE

Brand Clarity combines Pour Logic™ and Pour Science™ to define your brand direction and test its visual reality before anything else is built.